Yes, those kinds of stats are collected. Ad networks, servers, and exchanges are some of those places that physics phds go when they don't go to Wall Street or, heaven forbid, academia. We're not at that level, but we do have a whole analytics department filled with statisticians.
No, you are not the norm; video pre-roll is a particularly strongly performing media type at the moment. It does radically depend on the audience & creative, of course. But if you're looking at the rates of a publisher, pre-roll is going to be one of the higher ones.
No, you are not the norm; video pre-roll is a particularly strongly performing media type at the moment. It does radically depend on the audience & creative, of course. But if you're looking at the rates of a publisher, pre-roll is going to be one of the higher ones.