There are plenty of exceptions in digital advertising - pre-roll for web video, page takeovers, and other stuff that is unbelievably annoying, since your expectation as a web user is to not be interrupted.
I don't know if I'm unique, but every single time I'm presented with a pre-roll ad, I close the tab I started the video in. 100% of the time. I always wonder if stats on that type of thing are collected and given to the "right" people. (I'm 90% sure they are not, but I thought I'd ask, since you're an expert.)
Yes, those kinds of stats are collected. Ad networks, servers, and exchanges are some of those places that physics phds go when they don't go to Wall Street or, heaven forbid, academia. We're not at that level, but we do have a whole analytics department filled with statisticians.
No, you are not the norm; video pre-roll is a particularly strongly performing media type at the moment. It does radically depend on the audience & creative, of course. But if you're looking at the rates of a publisher, pre-roll is going to be one of the higher ones.
I don't know if I'm unique, but every single time I'm presented with a pre-roll ad, I close the tab I started the video in. 100% of the time. I always wonder if stats on that type of thing are collected and given to the "right" people. (I'm 90% sure they are not, but I thought I'd ask, since you're an expert.)