Mmmm. I wasn't referring to the hardware. I meant that they had made it cheaper to gather, process, store, and use location information. A guess, but considering how good they are at some aspects of efficiency, a reasonable one.

And while a Android handset costs more than a GPS unit, by combining it with other functions, you open up the potential for synergy, (Ugh. Why did the MBAs have to go an ruin so many good words), between applications.