They made the leap from books to other items seamlessly. I think that their branding as Amazon rather than something else was behind this. They mildly redirected their brand with AWS, but still pulled it off. I think the analytic offering doesn't change much of the branding.
My assumption on Bezos is that half is he's an obsessive genius, and half is he hires very well. You need the right people to keep the parts moving without detailed guidance.
You can tell that Google is aware of this challenge by the simplicity of their Search screen. They keep a lot of their offerings hived away from the top screen.
My assumption on Bezos is that half is he's an obsessive genius, and half is he hires very well. You need the right people to keep the parts moving without detailed guidance.
You can tell that Google is aware of this challenge by the simplicity of their Search screen. They keep a lot of their offerings hived away from the top screen.