> FWIW I'd think the pricing of the ToD plan versus the fixed rate plan has more to do with how the power company themselves has to buy power and model/hedge against demand at various parts of the day, rather than simply trying to make the costs even for the consumer.
I agree, my single point of evidence to support my theory is that the power company advertises the TOD plan by presenting an average customer with their breakdown of usage throughout a typical day, and then itemizes how it would look with flat-rate versus TOD. The resulting figure is within a few pennies. I figure that is not accidental, but I could be wrong and it is entirely coincidence.
They might just not want to encourage people to switch too hard, lest people blindly sign up for it thinking big savings, their bills spike up, and the poco gets a huge customer service problem. Instead they show just a few pennies savings, and lure only the proactive type of people whose start thinking "... and I could save even more by adjusting my usage" ? Just a thought.
I agree, my single point of evidence to support my theory is that the power company advertises the TOD plan by presenting an average customer with their breakdown of usage throughout a typical day, and then itemizes how it would look with flat-rate versus TOD. The resulting figure is within a few pennies. I figure that is not accidental, but I could be wrong and it is entirely coincidence.