There needs to be a carrot or stick to discourage this kind of practice. Perhaps when companies sue users for piracy, the valuation of what was "stolen" should be dependent on the nature of that company's sales practices. e.g. A company that merely "rents" media in a deceptive way would only be eligible to claim small fractions of a penny on the dollar were stolen when prosecuting a pirate. This way companies would be encouraged to respect user ownership rights if they want their own rights to be respected.