It's a weird title. AI lets ordinary people feel more creative than before. It's largely an illusion because of the problem outlined in the article: every video, image, blog post, or book written by AI is very same-y, especially if you don't start with a strong vision of your own.
But that's not the end of creativity. That's just a net increase in fake creativity. AI doesn't show up at your place and break all your brushes and easels. If you were a creative person before, you are under no compulsion to use the tech. My artist and writer friends have no plan to.
Now, the situation positively sucks if you're making money on commission, because you now have to compete with practically-free slop that, to most people, is good enough to put on a t-shirt. So I think it will have a negative impact on artists' incomes. But that's a separate story.
To be fair, that's what it was for most of history: artists were bankrolled by wealthy patrons, for their own enjoyment. Artists making money by selling directly to consumers is a very recent innovation (although we all grew up in that reality and we're fond of it).
But that's not the end of creativity. That's just a net increase in fake creativity. AI doesn't show up at your place and break all your brushes and easels. If you were a creative person before, you are under no compulsion to use the tech. My artist and writer friends have no plan to.
Now, the situation positively sucks if you're making money on commission, because you now have to compete with practically-free slop that, to most people, is good enough to put on a t-shirt. So I think it will have a negative impact on artists' incomes. But that's a separate story.