Well, it's an X5 competitor, and it's apparently only $10k more than the base ICE version. Considering this is the extended range EV version, that's not terrible. TFA says pricing for the regular-range version has not been announced yet. I will be curious to see where it comes in, since this the extended range version is only $2,500 more than the PHEV. Not a lot of wiggle room in there!