I am not sure about all your talk about Nazis and such - seems a bit much.
But I do agree with the general premise. Instead of Meta being seen as a signal for being a high-quality engineer, I hope the signal being sent is more like:
engineer who is so money hungry they are willing to abandon almost all sense of responsibility and reasonable character.
Nazis or not, I’m pretty fed up with that glaze of a quote that goes something like the most brilliant minds of my generation are occupied with optimizing ads. There’s no condemnation, just a wistful yearning for the big brains to be unfettered from their big wage enslavement to save us. It speaks to a craven culture where intelligence is the only praiseworthy trait and character is not even a concept.
You think people raised in such a culture will save you? More likely they’ll be hooked by the next moneybag or hoodwinked by some insane philosophy (Libertarianism, AI Singularity, Effective Altruism...).
Make them fear for their professional and personal reputations.
Make them embarassed to show their face or state their place of employment.
We need to treat these people like Nazis.