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I don't think the Apple PR dept cringes. I doubt they even care, because their customers don't care.

No die-hard Apple fan will hear what Woz has to say and switch camps, and your average Apple customer— the non-tech-types— will say, "Who the heck is 'Woz'? Wasn't he in that episode of Big Bang?"



The "average Apple customer" is in the same average as every other smartphone owner.




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