I don't think the Apple PR dept cringes. I doubt they even care, because their customers don't care.
No die-hard Apple fan will hear what Woz has to say and switch camps, and your average Apple customer— the non-tech-types— will say, "Who the heck is 'Woz'? Wasn't he in that episode of Big Bang?"
No die-hard Apple fan will hear what Woz has to say and switch camps, and your average Apple customer— the non-tech-types— will say, "Who the heck is 'Woz'? Wasn't he in that episode of Big Bang?"