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Like them or not, these kinds of exaggerations and not-quite-lies are common in business for a good reason: if customers, partners, investors, and/or employees ever perceive a company as a failure, they will start leaving the company. Once a company starts losing customers, partners, investors, and/or top people, it can quickly find itself in a downward spiral that is extremely difficult to reverse.

When it comes to entrepreneurs specifically, more often than not the positive spin is just a sincere effort to generate momentum 'out of thin air' when facing the harsh realities and stomach-churning odds of entrepreneurship.

What that woman profiled in TechCrunch did, however, was very different: she crossed the line.



> When it comes to entrepreneurs specifically, more often than not these white lies are nothing more than a sincere effort to generate positive momentum 'out of thin air' when facing the harsh realities of entrepreneurship.

Which is why talk is cheap. Anyone can bullshit, startup founder or no.




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