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The people who colonize Mars probably won't make a profit off of it. It will be consumption spending, like funding a yachting team. If it ever turns out to be profitable in a pure economic sense, it will take a long time for that to happen.

Yet they will still do it joyfully.



The people who first colonize it will probably spend decades building the atmosphere and heating it up (see: http://en.wikipedia.org/wiki/Terraforming#Mars)




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