What I think is most interesting about this is how successfully implemented this PR campaign is. I think some of the criticism of the app is warranted: but we have nothing concrete to look at, and no real information about how the app will be developed. It seems likely to be a case of someone believing too much in the power of 'design' while overlooking the importance of 'implementation'. If I could somehow be convinced that these two things were conceived of holistically by the creator I'd be much more interested.

I do, however, really applaude the precision with which this project has appealed to people's desires.