I work with audio and music, and at various times have needed which software platform I was going to use. DAW software is very time consuming to learn, and there are all sorts of platform "lock in" effects. Also network effects to consider. If the software you use is bad, your life and work can really suck. For professionals, there is actually a lot at stake. So I have had periods of evaluating which software to use, checking out forum discussions and so forth, and always found myself disturbed by my own inclinations towards tribalism.
I finally decided that it makes pretty good sense to take sides when your livelihood is at stake. For most modern people there choice of technology does affect their work, even if it's not directly related. The emotional tendencies towards tribalism are probably one of the "survival heuristics" that cause us to pay attention when faced with important decisions. Since it isn't always easy to tell which decisions are ultimately important, we are primed to treat many decisions as if they are. That's my desk chair hypothesis!
I finally decided that it makes pretty good sense to take sides when your livelihood is at stake. For most modern people there choice of technology does affect their work, even if it's not directly related. The emotional tendencies towards tribalism are probably one of the "survival heuristics" that cause us to pay attention when faced with important decisions. Since it isn't always easy to tell which decisions are ultimately important, we are primed to treat many decisions as if they are. That's my desk chair hypothesis!