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There is definitely a class of customers who expect a product to simply inject knowledge into their brain. No effort required.

I have no idea where this expectation came from, because it's not possible. You have to work to learn.



If a service does it right, it is work. No one's asking for a free pass, they're just asking that the content is manageable for the audience they're trying to cater to.


I'm saying that some people ARE asking for a free pass. They want knowledge in exchange for money.

Yes, they exist. I agree with everything else you've said and indeed that's the challenge.




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