Users have a choice: they go to another web site.

So if I like the content of site A, but not the presentation of site A, my choice regarding the presentation is to visit site B?

I think you're confused and you aren't really keeping up with the conversation.

Touchy, touchy. In the context of the OP, if the user liked the shoes but not the website, she could order them on Zappos (for example) instead.