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It's fine to have two products for different segments within the consumer or business markets, but having one product for consumers and another for businesses is not as simple as changing a single value. Very different customers with different needs, demands, and expectations of your product.


So why differentiate, other than with a value that clearly segments them?

This is not unlike Apple's laptop plan - before it was retired, the plastic unibody 13" macbook and 13" aluminum macbook pro had almost no distinctions to a consumer aside from exterior.




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