I suspect it's a bi-modal distribution. Which isn't good news for most advertisers, since the upper tier don't buy common things and the lower tier don't buy anything unless they have to...
Yes, there are the programmers who are making 6-figures, and then there are the ones who are stretching the pennies trying to get their startup off the ground.
The rich ones are too smart to buy just any random stuff you put in front of them and the poor ones are too busy trying to get rich to pay attention.
That's so ignorant that I would downmod it if I could. People with a lot of money buy stuff all the time, they're very desirable to advertisers for that reason. That's why LinkedIn gets CPM rates that are over 100x Facebook's.
