Going by their claims, they are showing off their generalizable platform, Rama, by building an application on top of it. The application is an example, not the product. For example, someone implements a Todo app on their hot new javascript framework in 10 mins, your objection would be, "But it took you 2 years to make the framework, so actually it took you 2 years plus 10 mins". Why stop there? It also took many years to build the underlying language, networking layers, infrastructure, processors, materials etc etc. You have to draw the line at the point where the application specific code starts and the generalizable platform ends, no?