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> I'm a bit surprised this hasn't been done before.

It kind of has been. This is not the first tiny low-power microprocessor out there -- it's just that ARM keeps pushing the envelope. The last "most power-efficient tiny 32-bit cpu" was Cortex-M0, of which this one is an evolutionary improvement.

Most of the embedded industry is still using really simple 8 or 16 bit microcontrollers. The business stragegy of ARM in the space is to push more advanced and complex cpus down to the space and grab marketshare by providing chips that are easier to program. It also helps that the size of the chip itself is a complete non-issue (the article referred to 1mm², while in reality the area for the core itself is actually less than 0.01mm² on a 40G process), and ARM can sell code density because they have more powerful instructions than the typical microcontroller, so while their cpu is bigger, the memory it needs is smaller.



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