Hope the rumor in this article that Apple will sell the device at cost is true. Oculus understood that they needed to sell cheaply at first. I don't expect Apple to come in at $299, but the rumored $3k is a pretty heavy lift.
At £3K, they're not going after gamers or even enthusiasts.
They're more likely going after creative professionals who're already all-in on the Apple ecosystem. Maybe product designers or architects, who want to show clients their designs in VR, and a slick Apple device will probably make a better impression than a PC VR setup with a bulky headset, cables everywhere, fans whirring, etc.
Bit disingenuous about PC VR. There’s only 1 cable to the headset and if you have a decent rig the fans won’t be blasting. Big Screen’s new headset is going to blow Apple out of the water on weight, size and comfort too.
The Beyond doesn't fit the kind of role mentioned here at all, though, since a major part of how they've made it so small and light is by ditching the idea of being adjustable at all and just assembling each unit to match a specific person's face.
