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I was thinking along the same lines yesterday about why there are so many negative comments online and not offline. I think one of the main reasons (that PG didn't cover) is that in the real world, people associate together in groups.

Nobody wants to be around a negative person, so not only does the negative person have a minimal negative impact on the people around him (since no one will listen), but the main problem arises when he gets online. Not only is this troll frustrated that no real people will listen to his negativity, but when he jumps online he's equal to everyone else. There are no groups. Nobody looks at his username like they would his face in the real-world and says "oh he's an ass, don't listen to him." I think it's partially because faces are easier to remember than usernames, and partially because we associate a whole personality with a face so we can avoid this person next time.

When everyone's equal they each have the same impact. This would be a beautiful system if there was 0 negativity online because the new guy with great ideas would be heard just as well as a 10-year online veteran. But in the online social world its strength seems to be its weakness. How am I supposed to know if the person commenting is a really cynical person or a constructive criticism-type person until I've fully read his comment, and by then he's already made his impact on me.

I don't think modern social networks have this problem as much though. I only socialize with my real friends on FB, Twitter, and G+.



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