>We could hire a full-time support person and let them handle it and still have about $400k net (taxable) left over after other expenses, basically forever. Doing nothing.
WELL… if you ain't busy growing, you're busy dying. It's not going to be Forever. Once your current customer acquisition rate drops, you'll start to lose revenue by just normal attrition.
Good luck to you, though! Sounds like an amazingly sweet gig you two have built and I wish you the best.
Thing is, you're right about attrition except for one thing: Freckle gains customers even when we neglect it entirely, through word of mouth. So it holds pretty steady even with total neglect.
WELL… if you ain't busy growing, you're busy dying. It's not going to be Forever. Once your current customer acquisition rate drops, you'll start to lose revenue by just normal attrition.
Good luck to you, though! Sounds like an amazingly sweet gig you two have built and I wish you the best.