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jacques_chester
on Sept 1, 2011
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Why Advertising Works, Even When You Think It Does...
I second
Influence
. I used it in sales and the 6 principles were very effective.
(Except attractiveness. I'm just a regular looking guy, plus a lot of my work was telephone sales).
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(Except attractiveness. I'm just a regular looking guy, plus a lot of my work was telephone sales).