It looks like a pretty clear case of semantic confusion. When the article named it, I just assumed that was the actual name of Orville's standard Gourmet popcorn. Both the real and fictional names are a mess of generic advertising words, neither particularly memorable or distinct unless you're keenly interested. Most people won't even look beyond the "Orville Redenbacher"on the title barring searching for a specific descriptor, like "Gourmet" or "Kettle Corn," because those are the only meaningful terms that will pop up on the box of a popcorn.