(c) is the 'problem'. Smart people aren't always good sales people. And it is fundamentally a sales problem, where they need to identify the right people to make the change, and then sell them on the idea (by convincing them they will save money, and that it was their idea in the first place). Now the geeks with low social skills is a common cliché, lets ignore that tired and played out meme...

>>I used to be in sales . I have made millions for companies. Sales was easy since I was helping people with pain they already knew and were looking to remove it. I also wanted them to feel good about the company so they would tell all their friends. Referral are sweet!

It always frustrated me that I could not sell management many of my ideas. Part of the problem was they saw no problem. Lying to customers. No problem. Screwing up services. No problem. Etc.

I got tired of it. That is why I now program.