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I totally agree - we all know of the extremely irritating cold calls. However, in my own experience, if you research the person you are calling well, and follow a few rules of thumb (be genuine, aim for learning) the feedback from people is surprisingly positive! (I'd say maybe 1 out of 10 is a slightly irritated response)

Here (in Germany) it's legal to call businesses.

And also: It doesn't have to be calls - it could also be email or linkedin - and yes! also here it works if genuine.



Personally, I don't care how well you've researched me before calling me; if I want a solution, I will go looking for it, and cold callers get short shrift.


K, cool nbd.. we'll just move on and call the next person on the list


in Germany it is permitted to cold call B2B (§ 7 (2) Nr.2 UWG) but not cold-email (§ 7 (3) UWG).




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