Until the new iphone is actually iut in the wild, or Apple release sone real sample images - how could this speculation possibly be substance rather than marketing?

But that does not provide any substance to the opinion that it will be good.

Well, this is not the first iPhone Apple releases. By this time one could make some opinion is Apple "just marketing", or do they really produce something. Sometimes something competition has no answer to, like A9, A9X, A10.

No, but it shows they are trying hard.

It will be interesting to see what they produce. The market for external lens is quite varied now on previous iphones. A lot of the processing they are introducing on the new phone will be tuned for the characteristics of the two lenses. I wonder how external lens will work on the camera (if at all)?

>add costs for the new camera R&D and there you have it. Or are you one of the "Apple is just marketing, no substance" guys?

If people like you are praising the new iPhone 7+ camera _before it's even been released_ then it's pretty obviously the latter, isn't it?

I cannot help you with reading comprehension problems, sorry.