I find this type of oversight to be way too common whenever I try to venture into buying PC hardware.
Not only is the content of the marketing site drivel and less than useful, but the design of the technical side, such as finding drivers or tech documentation, is horrific as far as web design.
I have a feeling that because the leaders in the field are so bad at it (for example see Bill Gates critical emails of microsoft.com, which to this day have not been corrected), everybody else sets their bar fairly low.
It's bleeding into things like Ubuntu too now. When I try to go look up technical details on Snap, what can I find? Basically nothing except a tutorial. Click click click click and the same content over and over again presented in different ways.
This is pure marketing-driven engineering. Not a bad thing per-se but they should start considering also a more pragmatic approach. They should pick a form-factor that can be future-proofed and avoid changing their mind every iteration. Current NUC form factor is too small for high TDP cpu, because of cooling, and instead of adjusting the current form-factor (e.g. expanding its width) they created another (maybe pointless) design. Advice to management start considering also the medium-term landscape. I will be more than happy to replace my NUCs is you give me consistency. If in doubt ask Apple.
I agree, I don't see why fundamentally a desktop CPU cannot fit in a small form factor. It could be a bit bigger than the skull canyon, say 2 or 3 times as high and still qualify to be called a mini PC.
Usually they show it being held up or next to a common reference, like a quarter, or coffee cup, or the front page of today's newspaper.